B2C Lead Generation

B2C stands for Business-to-Customer email marketing. The way you generate leads is different in B2B and B2C. Let us now understand how to generate leads in B2C email marketing. You can start off with creating a landing page using a lead magnet. Now what is lead magnet? Lead magnet can be anything which you can offer for your leads for subscribing to you. It can be a free webinar, offering discount on your courses or Read more…

Email Marketing

Learn how to benefit from using Email Marketing. Email Marketing helps business reach their established customers as well as those who would be interested in their products. Email Marketing is a form of direct marketing that uses electronic mail as a means of communicating to an audience.  The purpose of these e-mails is to build strong bonding between the business and the customers. It builds trust in customers towards the respective business. Why is a Read more…

Simple ways to make the best of marketing part 2

In this article, I would be telling you about Direct Response Marketing CATT Marketing Funnel and Framework Integrated Digital Marketing Power of personal brand Evolution of personal brand and Mass Trust Blueprint Direct Response Marketing:It is a type of marketing which is done to get an instant response by encouraging people to do a specific action.Example: An ad in the newspaper with a phone number to call.CATT Marketing Funnel and Framework         Read more…

Simple ways to make the best of marketing part 1

What is Marketing? Selling products/ services. That’s it, right?Well, this is what occurs in everyone’s minds when asked about Marketing.But it’s just not only that. Let’s see what it is.In this article, I would be telling you about The Law of Marketing Building a strong brand Why it is worth investing time and energy in learning Marketing? Importance of Communication Skills Traditional vs Digital Marketing Direct Response Marketing CATT Marketing Funnel and Framework Integrated Digital Read more…