In this article, I would be telling you about
- Direct Response Marketing
- CATT Marketing Funnel and Framework
- Integrated Digital Marketing
- Power of personal brand
- Evolution of personal brand and Mass Trust Blueprint
Direct Response Marketing:It is a type of marketing which is done to get an instant response by encouraging people to do a specific action.Example: An ad in the newspaper with a phone number to call.CATT Marketing Funnel and Framework
The wealth you create= n^CATT
[n] Niche It is important to choose your niche as your success and wealth depends on it
[C] Content Create useful content to attract people from your niche through blog posts, videos,lead magnets, live webinars etc
[A] Attention Drive attention i.e traffic to your content using SEO, Social Media, Paid Ads & Referrals
[T] Trust Build trust with your audience with tripwiring, marketing automation and retargeting
[T] Transaction Convert your leads into customers with natural sales method
Integrated Digital Marketing
If you choose to work only through Email Marketing then it wouldn’t be much effective. Each individual strategy doesn’t have a huge impact on its own but, if you work by integrating multiple marketing strategies, you will be driving traffic from all aspects, which will prove to be very effective.
Power of Personal BrandPeople wish to listen from people than from brands. Personal brands have the advantage of giving rise to many more brands because of the direct influence of the person. A personal brand becomes an influencer and a brand ambassador for the company they run.The only downside is a personal brand cannot be invested in and it cannot be sold.
Evolution of Personal Brand and Mass Trust Blueprint
Learn: Learn a new skill through available resources, concepts, facts, and procedures. Remember the facts and practice the procedure.
Work: After learning the skill, it is important to implement it as there would be no meaning if we just learn it. We learn even more by working on it and we will be able to understand better.
Blog: Once you start working you can write about your work experience, about what you have learned along your journey so far. It will help to build a personal brand.
Consult: After building a personal brand through your blog, have work experience and fundamentals, you can start consulting other businesses instead of working for them.
Mentor: Mentor others who are willing to be like you. It also helps in understanding different aspects in a deep manner.
Startup: Start your own product or service business
With all these, there are great chances of taking Marketing to a whole new level.